Geoff is brand new to the field of optometry but is excited to make a fresh start and a deep dive into the industry. Having recently moved to Lake Country from the West Coast with his wife and two boys, he is enjoying a different pace and lifestyle. Geoff brings many years of retail management experience and is keenly applying his skillset to the office environment, drawing on his background of sales and product merchandising, leadership and coaching, and human resources. When he is not working, he is at home with his family, usually trying to keep up with his sons! When he finds time for himself, he loves reading, playing guitar, and is a sports fanatic, obsessively following the NHL and English Premier League soccer.